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Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group

Silverstein, Michael J.

Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group Michael J. Silverstein and George Stalk - New York John Wiley & Sons, Inc. 2000 - xii, 227p.

ISBN: 047138433X

Subjects--Topical Terms:
Marketing - Management
Consumer behavior
Customer loyalty programs

Dewey Class. No.: 658.8 / BRE-

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Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group