Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group Michael J. Silverstein and George Stalk
Material type:
TextPublication details: New York John Wiley & Sons, Inc. 2000Description: xii, 227pISBN: 047138433XSubject(s): Marketing - Management | Consumer behavior | Customer loyalty programsDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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SOBD Library Gifted Books | 658.8 BRE-1 (Browse shelf(Opens below)) | 1 | Available | SD0820 |

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