Brand breakout : how emerging market brands will go global /
Kumar, Nirmalya.
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. - xvi, 256 p. :
Includes bibliographical references and index.
9781137276612
Branding (Marketing)
Brand name products.
Branding (Marketing)--Developing countries.
Brand name products--Developing countries.
658.8/27 / KUM-B
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. - xvi, 256 p. :
Includes bibliographical references and index.
9781137276612
Branding (Marketing)
Brand name products.
Branding (Marketing)--Developing countries.
Brand name products--Developing countries.
658.8/27 / KUM-B