Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

By: Kumar, NirmalyaContributor(s): Steenkamp, Jan-Benedict E. MMaterial type: TextTextPublisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013Description: xvi, 256 pISBN: 9781137276612Subject(s): Branding (Marketing) | Brand name products | Branding (Marketing) -- Developing countries | Brand name products -- Developing countriesDDC classification: 658.8/27
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Item type Current library Call number Copy number Status Date due Barcode
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Gifted Books 		658.8/27 KUM-B1 (Browse shelf(Opens below)) 1 Available SD0917

Includes bibliographical references and index.

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