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Services marketing: integrating customer focus across the firm /

Zeithaml, Valarie A

Services marketing: integrating customer focus across the firm / Valarie A Zeithaml ... [et al.] - 5th - New Delhi : TMH, 2011. - xxvii, 763 p. ;

ISBN: 9780070700994

Subjects--Topical Terms:
Customer services
Marketing
Service industries - Marketing

Dewey Class. No.: 658.8 / ZEI-S

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Services marketing: integrating customer focus across the firm /