Services marketing: (Record no. 19267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2011 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070700994 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZEI-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc | Valarie A Zeithaml ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | TMH, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxvii, 763 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | Gifted Books | 30/01/2023 | 658.8 ZEI-S1 | SD1154 | 30/01/2023 | 1 | 30/01/2023 | Books | |||||
| SOBD Library | SOBD Library | Gifted Books | 18/04/2023 | 658.8 ZEI-S2 | SD1392 | 18/04/2023 | 2 | 18/04/2023 | Books | |||||
| SOBD Library | SOBD Library | Gifted Books | 18/04/2023 | 658.8 ZEI-S2 | SD1393 | 18/04/2023 | 3 | 18/04/2023 | Books |