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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker and Christine Moorman - 11th ed. - New Delhi : Wiley, 2022. - xvi, 309p. ;

ISBN: 9789354243387

Subjects--Topical Terms:
Marketing-Management
Strategic planning

Dewey Class. No.: 658.8 / AAK-S

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