Strategic market management / (Record no. 19491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230421b2022 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354243387 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management / |
| Statement of responsibility, etc | David A. Aaker and Christine Moorman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xvi, 309p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moorman, Christine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Date last borrowed | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 21/04/2023 | Vedi Books | INR | 779.00 | 658.8 AAK-S1 | 002813 | 21/04/2023 | 1 | 15/04/2023 | Reference Books | VEDI/23-24/04/09 | ||||||||
| SOBD Library | SOBD Library | 21/04/2023 | Vedi Books | INR | 779.00 | 658.8 AAK-S2 | 002814 | 01/10/2025 | 2 | 15/04/2023 | Books | VEDI/23-24/04/09 | 1 | 19/09/2025 | ||||||
| SOBD Library | SOBD Library | 21/04/2023 | Vedi Books | INR | 779.00 | 658.8 AAK-S3 | 002815 | 21/04/2023 | 3 | 15/04/2023 | Books | VEDI/23-24/04/09 | ||||||||
| SOBD Library | SOBD Library | 21/04/2023 | Vedi Books | INR | 779.00 | 658.8 AAK-S4 | 002816 | 21/04/2023 | 4 | 15/04/2023 | Books | VEDI/23-24/04/09 | ||||||||
| SOBD Library | SOBD Library | 21/04/2023 | Vedi Books | INR | 779.00 | 658.8 AAK-S5 | 002817 | 06/03/2026 | 5 | 15/04/2023 | Books | VEDI/23-24/04/09 | 1 | 29/01/2026 | 1 | |||||
| SOBD Library | SOBD Library | 21/04/2023 | Vedi Books | INR | 779.00 | 658.8 AAK-S6 | 002818 | 01/12/2025 | 6 | 15/04/2023 | Books | VEDI/23-24/04/09 | 1 | 29/10/2025 | 1 |