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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne - Boston, Massachusetts : Harvard business school press, 2015. - xxviii, 287 p. ;

Includes index

ISBN: 9781625274496

Subjects--Topical Terms:
Market segmentation
New business enterprises
Strategy

Dewey Class. No.: 658.802 / KIM-B

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /