Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne
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TextPublication details: Boston, Massachusetts : Harvard business school press, 2015Description: xxviii, 287 pISBN: 9781625274496Subject(s): Market segmentation | New business enterprises | StrategyDDC classification: 658.802
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Includes index
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