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MKTG : A South-Asian perspective /

Lamb, Charles W.

MKTG : A South-Asian perspective / Charles W. Lamb...[et al.] - Australia : Cengage, 2016. - xvii, 671 p. ;

ISBN: 9788131520345

Subjects--Topical Terms:
Marketing
Marketing-Management
Marketing research
Product design
Business logistics
Customer relations

Dewey Class. No.: 658.8 / LAM-M

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MKTG : A South-Asian perspective /