MKTG : (Record no. 19583)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230518b2016 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520345 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAM-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG : |
| Remainder of title | A South-Asian perspective / |
| Statement of responsibility, etc | Charles W. Lamb...[et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Cengage, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xvii, 671 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business logistics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M1 | 003583 | 18/05/2023 | 1 | 17/04/2023 | Reference Books | VEDI/23-24/04/11 | |||||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M2 | 003584 | 29/09/2023 | 2 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 27/09/2023 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M3 | 003585 | 18/05/2023 | 3 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M4 | 003586 | 18/05/2023 | 4 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M5 | 003587 | 18/05/2023 | 5 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M6 | 003588 | 18/05/2023 | 6 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M7 | 003589 | 18/05/2023 | 7 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M8 | 003590 | 04/10/2023 | 8 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 18/09/2023 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M9 | 003591 | 28/09/2023 | 9 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 15/09/2023 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M10 | 003592 | 28/09/2023 | 10 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 26/09/2023 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M11 | 003593 | 28/09/2023 | 11 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 27/09/2023 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M12 | 003594 | 28/09/2023 | 12 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 27/09/2023 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M13 | 003595 | 18/05/2023 | 13 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M14 | 003596 | 28/09/2023 | 14 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 27/09/2023 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 899.00 | 658.8 LAM-M15 | 003597 | 05/10/2023 | 15 | 17/04/2023 | Books | VEDI/23-24/04/11 | 1 | 27/09/2023 |