MKTG : (Record no. 19583)

MARC details
000 -LEADER
fixed length control field 00693nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230518b2016 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131520345
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAM-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
245 ## - TITLE STATEMENT
Title MKTG :
Remainder of title A South-Asian perspective /
Statement of responsibility, etc Charles W. Lamb...[et al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Cengage,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent / Pages xvii, 671 p. ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business logistics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sharma, Dheeraj
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- 8
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Full call number Barcode Date last seen Copy number Bill Date Koha item type Bill Number Total Checkouts Date last borrowed
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M1 003583 18/05/2023 1 17/04/2023 Reference Books VEDI/23-24/04/11    
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M2 003584 29/09/2023 2 17/04/2023 Books VEDI/23-24/04/11 1 27/09/2023
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M3 003585 18/05/2023 3 17/04/2023 Books VEDI/23-24/04/11    
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M4 003586 18/05/2023 4 17/04/2023 Books VEDI/23-24/04/11    
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M5 003587 18/05/2023 5 17/04/2023 Books VEDI/23-24/04/11    
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M6 003588 18/05/2023 6 17/04/2023 Books VEDI/23-24/04/11    
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M7 003589 18/05/2023 7 17/04/2023 Books VEDI/23-24/04/11    
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M8 003590 04/10/2023 8 17/04/2023 Books VEDI/23-24/04/11 1 18/09/2023
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M9 003591 28/09/2023 9 17/04/2023 Books VEDI/23-24/04/11 1 15/09/2023
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M10 003592 28/09/2023 10 17/04/2023 Books VEDI/23-24/04/11 1 26/09/2023
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M11 003593 28/09/2023 11 17/04/2023 Books VEDI/23-24/04/11 1 27/09/2023
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M12 003594 28/09/2023 12 17/04/2023 Books VEDI/23-24/04/11 1 27/09/2023
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M13 003595 18/05/2023 13 17/04/2023 Books VEDI/23-24/04/11    
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M14 003596 28/09/2023 14 17/04/2023 Books VEDI/23-24/04/11 1 27/09/2023
          SOBD Library SOBD Library 18/05/2023 Vedi Books INR 899.00 658.8 LAM-M15 003597 05/10/2023 15 17/04/2023 Books VEDI/23-24/04/11 1 27/09/2023
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