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PROMO : A South-Asian perspective /

O'Guinn, Thomas C.

PROMO : A South-Asian perspective / Thomas C. O'Guinn...[et al.] - Andover : Cengage, 2017. - xvi, 497 p. ;

ISBN: 9788131528105

Subjects--Topical Terms:
Sales promotion
Advertising
Advertising-Management

Dewey Class. No.: 659.1 / OGU-P

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PROMO : A South-Asian perspective /