PROMO : (Record no. 19584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230518b2017 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528105 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | OGU-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | PROMO : |
| Remainder of title | A South-Asian perspective / |
| Statement of responsibility, etc | Thomas C. O'Guinn...[et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Andover : |
| Name of publisher, distributor, etc | Cengage, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xvi, 497 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Banerjee, Mohua |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P1 | 003598 | 18/05/2023 | 1 | 17/04/2023 | Reference Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P2 | 003599 | 18/05/2023 | 2 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P3 | 003600 | 18/05/2023 | 3 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P4 | 003601 | 18/05/2023 | 4 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P5 | 003602 | 18/05/2023 | 5 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P6 | 003603 | 18/05/2023 | 6 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P7 | 003604 | 18/05/2023 | 7 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P8 | 003605 | 18/05/2023 | 8 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P9 | 003606 | 18/05/2023 | 9 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P10 | 003607 | 18/05/2023 | 10 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P11 | 003608 | 18/05/2023 | 11 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P12 | 003609 | 18/05/2023 | 12 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P13 | 003610 | 18/05/2023 | 13 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P14 | 003611 | 18/05/2023 | 14 | 17/04/2023 | Books | VEDI/23-24/04/11 | |||||
| SOBD Library | SOBD Library | 18/05/2023 | Vedi Books | INR | 875.00 | 659.1 OGU-P15 | 003612 | 18/05/2023 | 15 | 17/04/2023 | Books | VEDI/23-24/04/11 |