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B2B marketing : a South-Asian perspective /

Hutt, Michael D.

B2B marketing : a South-Asian perspective / Michael D. Hutt ; Dheeraj Sharma and Thomas W. Speh - Australia : Cengage, 2014. - xxix, 522 p. ;

ISBN: 9788131520796

Subjects--Topical Terms:
Industrial marketing-Management
B2B Marketing
Business to Business Marketing

Dewey Class. No.: 658.802 / HUT-B

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B2B marketing : a South-Asian perspective /