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Advertising & IMC : principles & practice /

Moriarty, Sandra

Advertising & IMC : principles & practice / Sandra Moriarty...[et al.] - 11th ed. - Nodia : Pearson, 2021. - 664 p. ;

ISBN: 9789390394937

Subjects--Topical Terms:
Advertising
Communication in marketing

Dewey Class. No.: 659.1 / MOR-A

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Advertising & IMC : principles & practice /