Advertising & IMC : (Record no. 19600)

MARC details
000 -LEADER
fixed length control field 00587nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230522b2021 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789390394937
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOR-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
245 ## - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty...[et al.]
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Nodia :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Extent / Pages 664 p. ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wood, Charles
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Full call number Barcode Date last seen Copy number Bill Date Koha item type Bill Number Total Checkouts Date last borrowed
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A1 003885 22/05/2023 1 18/04/2023 Reference Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A2 003886 22/05/2023 2 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A3 003887 22/05/2023 3 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A4 003888 22/05/2023 4 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A5 003889 15/01/2025 5 18/04/2023 Books VEDI/23-24/04/12 1 24/09/2024
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A6 003890 22/05/2023 6 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A7 003891 22/05/2023 7 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A8 003892 22/05/2023 8 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A9 003893 28/11/2024 9 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A10 003894 22/05/2023 10 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A11 003895 22/05/2023 11 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A12 003896 22/05/2023 12 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A13 003897 22/05/2023 13 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A14 003898 22/05/2023 14 18/04/2023 Books VEDI/23-24/04/12    
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 905.00 659.1 MOR-A15 003899 22/05/2023 15 18/04/2023 Books VEDI/23-24/04/12    
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