Advertising & IMC : (Record no. 19600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230522b2021 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390394937 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOR-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc | Sandra Moriarty...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nodia : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 664 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wood, Charles |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A1 | 003885 | 22/05/2023 | 1 | 18/04/2023 | Reference Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A2 | 003886 | 22/05/2023 | 2 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A3 | 003887 | 22/05/2023 | 3 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A4 | 003888 | 22/05/2023 | 4 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A5 | 003889 | 15/01/2025 | 5 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 24/09/2024 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A6 | 003890 | 22/05/2023 | 6 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A7 | 003891 | 22/05/2023 | 7 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A8 | 003892 | 22/05/2023 | 8 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A9 | 003893 | 28/11/2024 | 9 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A10 | 003894 | 22/05/2023 | 10 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A11 | 003895 | 22/05/2023 | 11 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A12 | 003896 | 22/05/2023 | 12 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A13 | 003897 | 22/05/2023 | 13 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A14 | 003898 | 22/05/2023 | 14 | 18/04/2023 | Books | VEDI/23-24/04/12 | |||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 905.00 | 659.1 MOR-A15 | 003899 | 22/05/2023 | 15 | 18/04/2023 | Books | VEDI/23-24/04/12 |