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Marketing strategy and competitive positioning /

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley ; Nigel F. Piercy and Brigitte Nicoulaud - 4th ed. - Nodia : Pearson, 2022. - xviii, 614 p. ;

ISBN: 9788131727997

Subjects--Topical Terms:
Target marketing
Marketing-Management
Business planning
Marketing

Dewey Class. No.: 658.802 / HOO-M

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Marketing strategy and competitive positioning /