Marketing strategy and competitive positioning / (Record no. 19607)

MARC details
000 -LEADER
fixed length control field 00666nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230522b2022 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131727997
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number HOO-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 ## - TITLE STATEMENT
Title Marketing strategy and competitive positioning /
Statement of responsibility, etc Graham J. Hooley ; Nigel F. Piercy and Brigitte Nicoulaud
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Nodia :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2022.
300 ## - PHYSICAL DESCRIPTION
Extent / Pages xviii, 614 p. ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Full call number Barcode Date last seen Copy number Bill Date Koha item type Bill Number Total Checkouts Total Renewals Date last borrowed
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M1 004000 22/05/2023 1 18/04/2023 Reference Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M2 004001 22/05/2023 2 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M3 004002 22/05/2023 3 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M4 004003 22/05/2023 4 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M5 004004 22/05/2023 5 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M6 004005 22/05/2023 6 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M7 004006 18/09/2024 7 18/04/2023 Books VEDI/23-24/04/12 1 1 22/08/2024
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M8 004007 22/05/2023 8 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M9 004008 20/04/2024 9 18/04/2023 Books VEDI/23-24/04/12 1 2 26/02/2024
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M10 004009 22/05/2023 10 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M11 004010 22/05/2023 11 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M12 004011 22/05/2023 12 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M13 004012 22/05/2023 13 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M14 004013 22/05/2023 14 18/04/2023 Books VEDI/23-24/04/12      
          SOBD Library SOBD Library 22/05/2023 Vedi Books INR 965.00 658.802 HOO-M15 004014 22/05/2023 15 18/04/2023 Books VEDI/23-24/04/12      
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