Digital marketing analytics : making sense of consumer data in a digital world /
Hemann, Chuck
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary - 2nd ed. - Noida : Pearson, 2019. - xviii, 252 p. ;
9789353430191
Internet marketing
Marketing-Management
Social media
Digital media
Marketing research-Data processing
Data mining
658.87 / HEM-D
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary - 2nd ed. - Noida : Pearson, 2019. - xviii, 252 p. ;
9789353430191
Internet marketing
Marketing-Management
Social media
Digital media
Marketing research-Data processing
Data mining
658.87 / HEM-D