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Marketing in the round : how to develop an integrated marketing campaign in digital era /

Dietrich, Gini

Marketing in the round : how to develop an integrated marketing campaign in digital era / Gini Dietrich and Geoff Livingston - Noida : Pearson, 2015. - xviii, 201 p. ;

ISBN: 9789332539327

Subjects--Topical Terms:
Internet marketing
Social media
Marketing
Mass media-Technological innovations
Marketing-Technological innovations
Mass media
Direct marketing

Dewey Class. No.: 658.872 / DIE-M

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Marketing in the round : how to develop an integrated marketing campaign in digital era /