Marketing in the round : (Record no. 19614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230522b2015 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332539327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | DIE-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dietrich, Gini |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing in the round : |
| Remainder of title | how to develop an integrated marketing campaign in digital era / |
| Statement of responsibility, etc | Gini Dietrich and Geoff Livingston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xviii, 201 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media-Technological innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Technological innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Livingston, Geoff |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 455.00 | 658.872 DIE-M1 | 004073 | 22/05/2023 | 1 | 18/04/2023 | Reference Books | VEDI/23-24/04/12 | ||||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 455.00 | 658.872 DIE-M2 | 004074 | 18/08/2025 | 2 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 1 | 17/07/2025 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 455.00 | 658.872 DIE-M3 | 004075 | 05/09/2023 | 3 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 23/08/2023 |