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Business market management (B2B) : understanding, creating and delivering value /

Anderson, James C.

Business market management (B2B) : understanding, creating and delivering value / James C. Anderson ... [et al.] - 3rd ed. - Noida : Pearson, 2011. - xxii, 470 p. ;

ISBN: 9788131731635

Subjects--Topical Terms:
Marketing
Industrial marketing

Dewey Class. No.: 658.8 / AND-B

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Business market management (B2B) : understanding, creating and delivering value /