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Marketing nuggets : conceptual dimensions in marketing /

Kumar, S Ramesh

Marketing nuggets : conceptual dimensions in marketing / S Ramesh Kumar. - New Delhi : Vikas Publishing House , 1998. - xi, 362 p. ;

ISBN: 8125905383

Subjects--Topical Terms:
Marketing
Branding (Marketing)
Consumer behavior

Dewey Class. No.: 658.8 / KUM-M

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Marketing nuggets : conceptual dimensions in marketing /