Marketing nuggets : conceptual dimensions in marketing / S Ramesh Kumar.

By: Kumar, S RameshMaterial type: TextTextPublication details: New Delhi : Vikas Publishing House , 1998Description: xi, 362 pISBN: 8125905383Subject(s): Marketing | Branding (Marketing) | Consumer behaviorDDC classification: 658.8
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Books Books SOBD Library
658.8 KUM-M1 (Browse shelf(Opens below)) 1 Available SD1760

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