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Service management and marketing : a customer relationship management approach /

Gronroos, Christian

Service management and marketing : a customer relationship management approach / Christian Gronroos. - 2nd - Chichester : John Wiley & Sons, LTD , 2000. - x, 394 p. ;

ISBN: 0471720348

Subjects--Topical Terms:
Service industries-Marketing
Customer services.

Dewey Class. No.: 658.8 / GRO-S

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Service management and marketing : a customer relationship management approach /