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Advertising for dummies /

Dahl, Gary

Advertising for dummies / Gary Dahl, - 2nd - New Delhi : Wiley India, 2007. - xviii, 312 p. ;

ISBN: 9789357462013

Subjects--Topical Terms:
Advertising
Communication - marketing
Sales promotion

Dewey Class. No.: 659.1 / DAH-A

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Advertising for dummies /