Advertising for dummies / (Record no. 20478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240514b2007 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357462013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | DAH-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dahl, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising for dummies / |
| Statement of responsibility, etc | Gary Dahl, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley India, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xviii, 312 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication - marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 899.00 | 659.1 DAH-A1 | 004998 | 11/01/2025 | 1 | Reference Books | VEDI/24-25/04/08 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 899.00 | 659.1 DAH-A2 | 004999 | 14/05/2024 | 2 | Books | VEDI/24-25/04/08 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 899.00 | 659.1 DAH-A3 | 005000 | 14/05/2024 | 3 | Books | VEDI/24-25/04/08 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 899.00 | 659.1 DAH-A4 | 005001 | 14/05/2024 | 4 | Books | VEDI/24-25/04/08 | |||||||||
| SOBD Library | SOBD Library | 11/04/2024 | Vedi Books | INR | 899.00 | 659.1 DAH-A5 | 005002 | 15/02/2025 | 5 | Books | VEDI/24-25/04/08 | 3 | 2 | 11/01/2025 |