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Crossing the chasm: marketing and selling disruptive products to mainstream customers

Moore, Geoffrey A.

Crossing the chasm: marketing and selling disruptive products to mainstream customers [Text] geoffrey A. Moore - rev. ed - Collins Business 2002 - xxi, 227p.

ISBN: 9780060517120 668.00

Subjects--Topical Terms:
General Books
High techonolgy - Marketing
Selling - High technology
Technological immovations - Marketing

Dewey Class. No.: 658.8 / MOO-C

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Crossing the chasm: marketing and selling disruptive products to mainstream customers