Strategic marketing problems: cases and comments (Record no. 18906)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001811a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2011 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131755310 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KER-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing problems: cases and comments |
| Statement of responsibility, etc | Roger A. Kerin and Robert A. Peterson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Decision making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Managment |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | Gifted Books | 23/12/2022 | 658.8 KER-S1 | SD0688 | 23/12/2022 | 1 | 23/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 23/12/2022 | 658.8 KER-S2 | SD0696 | 23/12/2022 | 2 | 23/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/12/2022 | 658.8 KER-S3 | SD0706 | 26/12/2022 | 3 | 26/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/12/2022 | 658.8 KER-S4 | SD0707 | 26/12/2022 | 4 | 26/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/12/2022 | 658.8 KER-S5 | SD0708 | 26/12/2022 | 5 | 26/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/12/2022 | 658.8 KER-S6 | SD0756 | 26/12/2022 | 6 | 26/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/12/2022 | 658.8 KER-S7 | SD0757 | 26/12/2022 | 7 | 26/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/12/2022 | 658.8 KER-S8 | SD0758 | 26/12/2022 | 8 | 26/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/12/2022 | 658.8 KER-S9 | SD0759 | 26/12/2022 | 9 | 26/12/2022 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 31/01/2024 | 658.8 KER-S10 | SD1909 | 31/01/2024 | 10 | 31/01/2024 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 02/02/2024 | 658.8 KER-S11 | SD1925 | 02/02/2024 | 11 | 02/02/2024 | Books | ||||||
| SOBD Library | SOBD Library | Gifted Books | 26/02/2024 | 658.8 KER-S12 | SD2056 | 26/02/2024 | 12 | 26/02/2024 | Books |