Principles of marketing / (Record no. 19599)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00619nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230522b2018 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler ; Gary Armstrong and Prafulla Y. Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxii, 701 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 37 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P1 | 003835 | 22/05/2023 | 1 | 18/04/2023 | Reference Books | VEDI/23-24/04/12 | ||||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P2 | 003836 | 28/09/2023 | 2 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 1 | 13/09/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P3 | 003837 | 28/09/2023 | 3 | 18/04/2023 | Books | VEDI/23-24/04/12 | 3 | 13/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P4 | 003838 | 28/09/2023 | 4 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 20/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P5 | 003839 | 15/12/2023 | 5 | 18/04/2023 | Books | VEDI/23-24/04/12 | 4 | 4 | 01/12/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P6 | 003840 | 20/12/2023 | 6 | 18/04/2023 | Books | VEDI/23-24/04/12 | 3 | 1 | 11/12/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P7 | 003841 | 28/09/2023 | 7 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 1 | 13/09/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P8 | 003842 | 28/09/2023 | 8 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 1 | 13/09/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P9 | 003843 | 05/09/2025 | 9 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 1 | 01/08/2025 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P10 | 003844 | 28/09/2023 | 10 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 15/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P11 | 003845 | 28/09/2023 | 11 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 15/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P12 | 003846 | 03/10/2023 | 12 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 18/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P13 | 003847 | 28/09/2023 | 13 | 18/04/2023 | Books | VEDI/23-24/04/12 | 3 | 25/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P14 | 003848 | 04/10/2023 | 14 | 18/04/2023 | Books | VEDI/23-24/04/12 | 2 | 3 | 19/09/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P15 | 003849 | 28/09/2023 | 15 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 15/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P16 | 003850 | 28/09/2023 | 16 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 14/09/2023 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P17 | 003851 | 28/09/2023 | 17 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 1 | 13/09/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P18 | 003852 | 15/09/2025 | 18 | 18/04/2023 | Books | VEDI/23-24/04/12 | 3 | 10/09/2025 | ||||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P19 | 003853 | 08/09/2025 | 19 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 1 | 13/09/2023 | |||||
| SOBD Library | SOBD Library | 22/05/2023 | Vedi Books | INR | 1015.00 | 658.8 KOT-P20 | 003854 | 05/10/2023 | 20 | 18/04/2023 | Books | VEDI/23-24/04/12 | 1 | 13/09/2023 |