Marketing issues in SMEs : (Record no. 21611)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00648nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260306b2013 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131785058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PAN-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pandey, Neeraj |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing issues in SMEs : |
| Remainder of title | cases from india / |
| Statement of responsibility, etc | Neeraj Pandey and Gaganpreet Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 144 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Small business Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Small and medium enterprises Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Gaganpreet |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOBD Library | SOBD Library | 02/03/2026 | All India Book House | INR | 560.00 | 658.802 PAN-M1 | 008484 | 06/03/2026 | 1 | 02/03/2026 | Reference Books | NA/IN/2098 | |||||
| SOBD Library | SOBD Library | 02/03/2026 | All India Book House | INR | 560.00 | 658.802 PAN-M2 | 008485 | 06/03/2026 | 2 | 02/03/2026 | Books | NA/IN/2098 | |||||
| SOBD Library | SOBD Library | 02/03/2026 | All India Book House | INR | 560.00 | 658.802 PAN-M3 | 008486 | 06/03/2026 | 3 | 02/03/2026 | Books | NA/IN/2098 | |||||
| SOBD Library | SOBD Library | 02/03/2026 | All India Book House | INR | 560.00 | 658.802 PAN-M4 | 008487 | 06/03/2026 | 4 | 02/03/2026 | Books | NA/IN/2098 | |||||
| SOBD Library | SOBD Library | 02/03/2026 | All India Book House | INR | 560.00 | 658.802 PAN-M5 | 008488 | 06/03/2026 | 5 | 02/03/2026 | Books | NA/IN/2098 |