Marketing research [Text] David A. Aaker ... [et al.]
Material type:
TextPublication details: Wiley India 2011Description: xvii, 701ISBN: 9788126531189Subject(s): Marketing | Marketing reseachDDC classification: 658.83
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
SOIL Library | 658.83 AAK (Browse shelf(Opens below)) | 1 | Available | S002879 | |
|
Books
|
SOIL Library | 658.83 AAK (Browse shelf(Opens below)) | 2 | Available | S002880 |
Browsing SOIL Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available |
|
|
||
| 658.827 KEL-S Strategic brand management: building, measuring and managing brand equity | 658.827 MOO-B Brand management | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 BOY-M marketing research | 658.83 KUR-B Business analytics: applications to consumer marketing | 658.83 KUR-B Business analytics: applications to consumer marketing |
Includes appendix, tables and index; International student version
There are no comments on this title.