Services Marketing: concepts, strategies and cases [Text] K. Douglas Hoffman ... (et al.)
Material type:
TextPublication details: Australia Cengage Learning 2006Description: xxii, 624ISBN: 9781844808137Subject(s): Customer services - Management | Marketing | Service industries - Marketing | Service industries - ManagementDDC classification: 658.8
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SOIL Library Gifted Books | 658.8 HOF-S (Browse shelf(Opens below)) | Available | Gifted by Hem Mahesh W/o VS Mahesh jee | GD0067 |
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| 658.7 LEE-P Purchasing & materials management: text & cases | 658.8 ADC-M MARKETING PRINCIPLES & PRACTICE | 658.8 EDW-G Getting business to come to you | 658.8 HOF-S Services Marketing: concepts, strategies and cases | 658.8 KER-S Strategic marketing problems: cases and comments | 658.8 KOT-M MARKETING MANAGEMENT | 658.8 KUM-M Marketing management |
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