Business analytics: applications to consumer marketing [Text] Sandhya Kuruganthi and Hindol Basu
Material type:
TextPublication details: Mcgraw Hill 2017Description: xxv, 716ISBN: 9789351341598Subject(s): Strategic planning | Analytics - Business | Industrial management - Statistical methods | Marketing - Statistial methodsDDC classification: 658.83
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| 658.83 KUR-B Business analytics: applications to consumer marketing | 658.83 KUR-B Business analytics: applications to consumer marketing | 658.83 KUR-B Business analytics: applications to consumer marketing | 658.83 KUR-B Business analytics: applications to consumer marketing | 658.83 MAL-M Marketing research | 658.83 MAL-M Marketing research | 658.83 MAL-M Marketing research: an applied orientation |
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