Data mining techniques : for marketing, sales and customer relationships management Gordon S. Linoff and Michael J.A. Berry

By: Linoff, Gordon SContributor(s): Berry, Michael J. AMaterial type: TextTextPublication details: New Delhi Wiley 2018Edition: 3rdDescription: xl, 847pISBN: 9788126534722Subject(s): Analytics | Business - Data processing | Data mining | Marketing - Data processingDDC classification: 658.802 LIN-D
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