Essentials of services marketing / Jochen Wirtz ... [et al.]
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TextPublication details: Noida : Pearson, 2019Edition: 3rd edDescription: xxxii, 675 pISBN: 9789353435417Subject(s): Consumer behavior - Services | Service industries - MarketingDDC classification: 658.8 WIR-E
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| 658.8 WIR-E15 Essentials of services marketing / | 658.8 WIR-E16 Essentials of services marketing / | 658.8 WIR-E2 Essentials of services marketing / | 658.8 WIR-E3 Essentials of services marketing / | 658.8 WIR-E4 Essentials of services marketing / | 658.8 WIR-E5 Essentials of services marketing / | 658.8 WIR-E6 Essentials of services marketing / |
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