Integrated advertising, promotion, and marketing communications / Kenneth E. Claw and Donald E. Baack
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TextPublication details: Noida : Pearson, 2014Edition: 6th edDescription: 455 pISBN: 9789332518377Subject(s): Advertising | Communication in marketing | Direct marketing | Sales promotionDDC classification: 659.1 CLO-I
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| 659.1 CLO-I5 Integrated advertising, promotion, and marketing communications / | 659.1 CLO-I6 Integrated advertising, promotion, and marketing communications / | 659.1 CLO-I7 Integrated advertising, promotion, and marketing communications / | 659.1 CLO-I8 Integrated advertising, promotion, and marketing communications / | 659.1 CLO-I9 Integrated advertising, promotion, and marketing communications / | 659.1 DAH-A1 Advertising for dummies / | 659.1 DAH-A2 Advertising for dummies / |
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