Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta.
Material type:
TextPublication details: New Delhi : Tata McGraw Hill ; 1993Edition: 4thDescription: xxiii, 788 pISBN: 9780070473812Subject(s): Consumers | Consumer behavior | MarketingDDC classification: 658.834
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| 658.83 MAL-M4 Marketing research : an applied orientation / | 658.83 MAL-M5 Marketing research : an applied orientation / | 658.834 LOU-C1 Consumer behavior : concepts and applications / | 658.834 LOU-C2 Consumer behavior : concepts and applications / | 658.834 LOU-C3 Consumer behavior : concepts and applications / | 658.834 LOU-C4 Consumer behavior : concepts and applications / | 658.834 LOU-C5 Consumer behavior : concepts and applications / |
Includes note and index
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