Services marketing : integrating customer focus across the firm / Valarie Zeithaml...[et al.]
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TextPublication details: New Delhi : Tata McGraw Hill ; 2008Edition: 4thDescription: xxix, 743 pISBN: 9780070660076Subject(s): Customer services | Marketing | Service industries - MarketingDDC classification: 658.8
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| 658.8 SIL-W8 What is marketing ? / | 658.8 SIL-W9 What is marketing ? / | 658.8 WIR-S1 Services marketing : people technology strategy / | 658.8 ZEI-S1 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S1 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S1 Services marketing: integrating customer focus across the firm / | 658.8 ZEI-S1 Services marketing: integrating customer focus across the firm / |
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