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Services marketing : integrating customer focus across the firm / Valarie Zeithaml...[et al.]

TextPublication details: New Delhi : Tata McGraw Hill ; 2008Edition: 4thDescription: xxix, 743 pISBN: 9780070660076Subject(s): Customer services | Marketing | Service industries - MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	SOBD Library Gifted Books	658.8 ZEI-S1 (Browse shelf(Opens below))	1	Available	SD0283
Books	SOBD Library Gifted Books	658.8 ZEI-S2 (Browse shelf(Opens below))	2	Available	SD0284
Books	SOBD Library Gifted Books	658.8 ZEI-S3 (Browse shelf(Opens below))	3	Available	SD0455
Books	SOBD Library Gifted Books	658.8 ZEI-S4 (Browse shelf(Opens below))	4	Available	SD1047
Books	SOBD Library Gifted Books	658.8 ZEI-S5 (Browse shelf(Opens below))	5	Available	SD1072

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Previous	658.8 ZEI-S3 Services marketing: integrating customer focus across the firm /	658.8 ZEI-S4 Services marketing: integrating customer focus across the firm /	658.8 ZEI-S4 Services marketing : integrating customer focus across the firm /	658.8 ZEI-S5 Services marketing : integrating customer focus across the firm /	658.8 ZEI-S5 Services marketing: integrating customer focus across the firm /	658.802 KIM-B1 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 KIM-B2 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	Next

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