INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION
Material type:
TextPublication details: Pearson 2007Description: 530ISBN: 9788131709962Subject(s): Advertising | Communication - marketingDDC classification: 659.1
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SOBD Library Gifted Books | 659.1 CLO-I1 (Browse shelf(Opens below)) | 1 | Available | SD0298 | |
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SOBD Library Gifted Books | 659.1 CLO-I2 (Browse shelf(Opens below)) | 2 | Available | SD0423 |
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| 659.1 BAT-A4 Advertising management / | 659.1 BAT-A5 Advertising management / | 659.1 BEL-A1 Advertising and promotion : an integrated marketing communications perspective | 659.1 CLO-I1 INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION | 659.1 CLO-I2 INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION | 659.1 VIT-S1 Seven lost secrets of success | 659.13 REE-S1 Slogan |
Includes index
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