E-business and e-commerce management: strategy, implementation and practice Dave Chaffey
Material type:
TextPublication details: Delhi Pearson Education 2009Edition: 3rdDescription: xxviii, 663pISBN: 9788131725184Subject(s): Business enterprises - Computer networks | Electronic CommerceDDC classification: 658.84
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SOBD Library Gifted Books | 658.84 CHA-E1 (Browse shelf(Opens below)) | 1 | Available | SD0470 |
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| 658.84 CAT-I3 International marketing | 658.84 CAT-I4 International marketing | 658.84 CHA-E1 E-commerce: fundamentals and applications | 658.84 CHA-E1 E-business and e-commerce management: strategy, implementation and practice | 658.84 CHE-S1 Strategic management of e-business | 658.84 COU-M1 Marketing channels | 658.84 COU-M2 Marketing channels |
Includes glossary and index
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