Marketing research : text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch
Material type:
TextPublication details: Delhi A.I.T.B.S 1998Description: xv, 816pISBN: 8185386161Subject(s): Marketing | Marketing research - MethodologyDDC classification: 658.83
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SOBD Library Gifted Books | 658.83 BOY-M1 (Browse shelf(Opens below)) | 1 | Available | SD0478 |
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| 658.827 TAY-B1 Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout | 658.827 TAY-G1 Grow the core : how to focus on your core business for brand success / | 658.8270954 KAM-T1 Titan : inside India's most successful consumer brand / | 658.83 BOY-M1 Marketing research : text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch | 658.83 MAL-M1 Marketing research : an applied orientation | 658.83 MAL-M1 Marketing research : an applied orientation / | 658.83 MAL-M2 Marketing research : an applied orientation |
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