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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob

TextPublication details: Delhi : Pearson Education , 2011Edition: 3rdDescription: xxiii, 695 pISBN: 9788131756898Subject(s): Brand name products - Management | Strategic - Brand management | Marketing | Product managementDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	SOBD Library Gifted Books	658.827 KEL-S1 (Browse shelf(Opens below))	1	Available	SD0528
Books	SOBD Library Gifted Books	658.827 KEL-S2 (Browse shelf(Opens below))	2	Available	SD0529
Books	SOBD Library Gifted Books	658.827 KEL-S3 (Browse shelf(Opens below))	3	Available	SD0530
Books	SOBD Library Gifted Books	658.827 KEL-S4 (Browse shelf(Opens below))	4	Available	SD0531
Books	SOBD Library Gifted Books	658.827 KEL-S5 (Browse shelf(Opens below))	5	Available	SD0532
Books	SOBD Library Gifted Books	658.827 KEL-S6 (Browse shelf(Opens below))	6	Available	SD0533
Books	SOBD Library Gifted Books	658.827 KEL-S7 (Browse shelf(Opens below))	7	Available	SD0534

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Previous	658.812 RAO-L1 The little book of big customer satisfaction measurement /	658.812 WHI-C1 Customer centered growth : five proven strategies for building competitive advantage /	658.827 ANH-B1 Brand America : the mother of all brands /	658.827 KEL-S1 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S1 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S2 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S3 Strategic brand management : building, measuring, and managing brand equity /	Next

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