Advertising management / Rajeev Batra, John G. Myers and David A. Aaker
Material type:
TextPublication details: Noida : Pearson, 2016Edition: 5thDescription: 768 pISBN: 9788177588507Subject(s): Marketing | Advertising - Management | AdvertisingDDC classification: 659.1
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| 658.872 GAY-O2 Online marketing: a customer- led approach | 658.872 HAL-I1 Inbound marketing : get found using Google, social media, and blogs / | 658.872 REI-U1 The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / | 659.1 BAT-A1 Advertising management / | 659.1 BAT-A2 Advertising management / | 659.1 BAT-A3 Advertising management / | 659.1 BAT-A4 Advertising management / |
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