Advertising management / Rajeev Batra, John G. Myers and David A. Aaker
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TextPublication details: Noida : Pearson, 2016Edition: 5thDescription: 768 pISBN: 9788177588507Subject(s): Marketing | Advertising - Management | AdvertisingDDC classification: 659.1
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| 659.1 BAT-A2 Advertising management / | 659.1 BAT-A3 Advertising management / | 659.1 BAT-A4 Advertising management / | 659.1 BAT-A5 Advertising management / | 659.1 BEL-A1 Advertising and promotion : an integrated marketing communications perspective | 659.1 CLO-I1 INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION | 659.1 CLO-I2 INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION |
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