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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout David Taylor

By: Taylor, DavidMaterial type: Text

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TextPublication details: England John Wiley & Sons ltd 2004Description: xiii, 162pISBN: 0470862114Subject(s): Branding (Marketing) | Product management | Brand name products - Valuation--Management | Brand name products - ManagementDDC classification: 658.827

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	SOBD Library Gifted Books	658.827 TAY-B1 (Browse shelf(Opens below))	1	Available		SD0811

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Previous	658.827 KEL-S6 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S7 Strategic brand management : building, measuring, and managing brand equity /	658.827 SEN-B1 Brand positioning : strategies for competitive advantage	658.827 TAY-B1 Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout	658.827 TAY-G1 Grow the core : how to focus on your core business for brand success /	658.8270954 KAM-T1 Titan : inside India's most successful consumer brand /	658.83 BOY-M1 Marketing research : text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch	Next

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