Grow the core : how to focus on your core business for brand success / David Taylor.

By: Taylor, David, 1964-Material type: TextTextPublisher: Chichester, West Sussex, United Kingdom : Wiley, 2013Description: xvi, 237 pagesISBN: 9781118484715 (hbk)Subject(s): Brand name products -- Management | Product management | Strategic planning | Branding (Marketing)DDC classification: 658.827
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Item type Current library Call number Copy number Status Date due Barcode
Books Books SOBD Library
Gifted Books 		658.827 TAY-G1 (Browse shelf(Opens below)) 1 Available SD0903

Includes bibliographical references (pages [223]-225) and index.

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