Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips.

By: Humby, CliveContributor(s): Hunt, Terry, 1955- | Phillips, Tim, 1967-Material type: TextTextPublication details: London ; Philadelphia : Kogan Page Limited, 2008Edition: 2nd edDescription: x, 294 pISBN: 9780749453381Subject(s): Tesco (Firm) -- History -- 20th century | Customer loyalty programs -- Case studiesDDC classification: 658.812
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